About Us

Topanga Scents was created by Seth Williams in 2017 with the vision of creating an affordable luxury laundry line with lasting effects. His love for Southern California—especially the Topanga Mountains, a peaceful escape between the Malibu beaches and Santa Monica Mountains—inspired the brand’s name.

What started in his kitchen, selling to family and close friends, quickly became an online business opportunity. Seth was a high school principal at the time, mixing, labeling, boxing, and shipping every order from his home. As love and demand for the products grew, he realized the need for a business partner.

Seth turned to someone he trusted to support his growing vision—his sister-in-law, Erin Williams. Already a devoted fan of the products, Erin had been sharing them with her co-workers, family, and friends. In 2019, Erin joined Seth as a co-owner, making products in her home while overseeing the construction of a warehouse on family land.

Recognizing the company’s potential, Seth and Erin transformed Topanga Scents into a Network Marketing Company, officially launching it in November 2020. Since then, it has continued to thrive, helping countless families find success through its business model.

Today, Topanga Scents is more than just a luxury fragrance brand—it’s a movement built on passion, quality, and a commitment to helping others. Seth and Erin remain dedicated to their mission and excited for future opportunities. With a heart for service and a belief in the power of community, they continue to expand the brand, bringing the essence of Topanga Scents to homes across the US.

 

 Laundry with a Purpose

Even with insurance, cancer is costly. Cancer warriors and their families can be devastated physically, emotionally, mentally, and financially. People living with cancer face life and death decisions when it comes to being able to afford their medication, treatments, and day-to-day expenses that have now become emergencies. Team Corrie Cancer Foundation, a 501(c)3 non-profit organization, was established in 2015 by family and friends of Corrie Gross Bechtelheimer to help relieve some of the financial burdens that force cancer patients to choose between life-saving treatments and life's necessities. Topanga Scents chose to partner with Team Corrie Cancer Foundation because of our Co-CEO Seth William's promise to Corrie’s mother, Sandy Gross, years ago. “When I had just begun creating laundry detergent, I texted Mrs. Sandy and said that one day I hoped to create a scent that could be used to raise money for the Team Corrie Cancer Foundation.” He added, “Having a product puts something physical in their hands and serves as a reminder every time they use it of the people they are helping.” Team Corrie Cancer Foundation founder Sandy Gross says, “I’ve always been very proud of Seth as a teacher and when he started this business. Years ago, he said he wanted to give back, and now, Calabasas Breeze has become a dream come true.” Topanga Scents donates $1 to Team Corrie Cancer Foundation for every bottle of Calabasas Breeze detergent, fabric spray, and multi purpose cleaner sold. As of January 2025, Topanga Scents has been able to donate over $61k to TCCF.